Due to the magnitude of this undertaking, our client Nicholas Residential had been struggling to rebrand six properties, the Bellevue Apartments, for over 10-12 months. Our team at Red Elephant – Formerly FSGS helped them clarify the scope of the project and came up with a plan of action:
Due diligence: inventoried and identified all signs to be replaced
Standardized brand colors and layouts
Standardized message across sign types (Pool Rules, Amenities, Business Hours, etc.)
Selected materials and finishes that met their budget
Organized production schedules to meet desired timelines
We worked together to rebrand all six of their apartment properties and completed the project within 9-10 months.
“We selected FSGS based on a competitive process as our management company began implementing the rebranding of the company across our entire portfolio. Given that we were embarking on a fresh new look, there were clearly going to be some iterations and ad hoc changes that arose, and FSGS was a steadfast partner through it all.” – Chuck Briant III, Executive Vice President
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