New York Life




Client Name
New York Life

Location
Farmers Branch, TX

Projects
Interior Signs, Wayfinders, Ada signs, Environmental Graphics, Frosted Vinyl
What We Did

Red Elephant recently successfully assisted New York Life in launching their new office in the 24-story Pinnacle Tower located in the bustling DFW Metroplex. This 37-year-old high-rise, positioned at the northwest corner of the Dallas North Tollway and LBJ Freeway, now houses a state-of-the-art office designed to exceed New York Life’s goals and foster collaboration for years to come.

Red Elephant’s involvement began with elevating the lobby entrance through an environmental graphic that created a homey feel while incorporating as much of the New York Life brand as possible. With our custom wall vinyl and dimensional letters, the results were spectacular. By adorning the walls with high-quality vinyl graphics that resonate with New York Life’s brand identity and installing three-dimensional forms that prominently display their building, logo and key elements, we completely changed the feel of the space. The resulting graphics help bring the feel and energy of New York Life’s head office to Pinnacle Tower, creating a cohesive and familiar environment across their nationwide locations. What was once a standard office environment is now a dynamic and engaging workspace. Employees and visitors alike are greeted with inspiring visuals that evoke a sense of pride and belonging. Interior graphics go beyond mere decoration—they boost morale, enhance branding, improve navigation, and create a lasting impression.

Our stellar design team drew inspiration from patterns found in New York Life’s Brand Book, Briseida Fernandez recreating the New York Skyline with integrated symbols to achieve the correct shading and appearance on the workspace wall. In facing the challenge of creating a standout feature, our team aimed for a pop of gold on the New York Life Building. This was accomplished with a translucent yellow acrylic finish atop a chrome vinyl, giving it a glowing gold effect, a design idea created by Scott Bruce.

Additionally, we crafted an impressive environmental graphic that merges the New York and Dallas skylines, encapsulating an entire wall in the workspace. Led by Joe Garcia, this unique and intricate design was created based on the client’s specification to develop a creative wall mural for New York Life, with the NYL building centered as the focal point.

The design process involved creating several mock-ups before deciding on the final concept of merging the Dallas and New York skylines. This required trial and error to match the building sizes and seamlessly integrate the sky and ground elements. One significant challenge was harmonizing the different skyline features, such as water and cityscape. Through careful adjustments and creativity, we managed to merge the images effectively.

To enhance the overall aesthetic and eliminate pixelation and minor errors, an oil painting effect and texture were applied to the entire graphic. The result is a stunning mural that highlights the NYL building and beautifully combines the essence of both cities.

Moreover, Red Elephant developed an intuitive wayfinding system to ensure a seamless navigational experience for clients visiting the new office for the first time. From office IDs and wayfinding signs to environmental graphics, this project not only met New York Life’s goals of fostering a collaborative office environment but also showcased Red Elephant’s creativity in executing innovative solutions and ability to successfully collaborate with multiple vendors. This unique and intricately designed project required close collaboration with OTJ Architects, going through multiple rounds of proofs to perfect within a month. 

From a seamless estimation process with Tim B to Luke Dreiling, whose management of the entire account/project was overseen with exceptional attention to detail, ensuring seamless coordination and successful outcomes, this achievement underscores our commitment to delivering outstanding results and exceptional client satisfaction. 

Thank you, New York Life, for trusting Red Elephant | Design + Architectural Signage with the launch of your new Dallas office! Additionally, thank you to OTJ Architects for the referral and for collaborating with us. We enjoy working with your team and making impacts on the community.

This case study was written by Lauren Mayfield, Marketing Manager at Red Elephant. For more media inquiries, please reach out to her directly at lauren@redelephantway.com.



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“Red Elephant did an amazing job with a feature wall for our office. Everyone who walks in is blown away by the work. We worked primarily with Jerod, who was super responsive and communicative. He was always available for a phone call to discuss logistics. We’ll be going to them in the future for all our design needs”

Boomer W.City Year Dallas
“We worked together on some window graphics for a property in Frisco. They turned out great! The price was right and the speed and quality of service could not have been better!”

Rosie MatzenMAA residential
“I work in the multifamily industry and Red Elephant has gone above and beyond to provide all signage needed at each of our properties in the 5 states we are in. Their customer service is unmatched!”

Amanda BeckLURIN
“Luke is a fantastic representative. He is open to feedback, knowledgeable and always willing to go above and beyond for his clients.”

Kristen FordLURIN
“Red Elephant is hands down your trusted sign partner! Great quality, superb customer service and love their marketing…to name a few. If you need a sign, don’t hesitate to call Red Elephant!!!”

Yesenia GarciaNTD mechanical
“We were looking for a local sign company who could create large 3D signs at an affordable rate, when we came across Red Elephant. Having to print over 50 signs for five park locations in a short window is not an easy task, Red Elephant was able to deliver on everything we needed and exceeded our expectations! Not once did they get frustrated when our needs and sizes changed. If you are looking for someone local for your sign needs, look no further! Red Elephant is the place to go. Indu and her team were beyond great!”

Holly NGMarketing Coordinator - Hawaiian Falls
“Excellent project management, clear communication”

Lyndsay MitchellCity of Arlington
“Red Elephant did a great job helping us rebrand our property in Corsicana from “Villa of Corsicana” to “Weston Apartment Homes”. Beautiful new sign and great customer service!”

Jordan BernsteinValiant Residential
“Red Elephant is the best sign company to work with in the DFW area. They are willing to go above and beyond in assisting with sign plans for new community openings and also willing to go the extra mile and meet with your affiliates to install land lease signage. They are quick in responding to our orders especially when we have urgent orders that are needed on short notice.”

Kelli HMarketing Coordinator - LGI Homes
“Red Elephant has been a preferred vendor of Peloton for many years. We trust them to deliver outstanding quality in every project we send them. They have helped us be more creative in the work we provide our clients. Indu and team have always gone above and beyond from production to installation.”

Jason M.Creative Director - Peloton Commercial Real Estate
“The SMU Cox School of Business is fortunate to have a great supplier such as [Red Elephant]. Anytime we need signage or banners for our events, we call Red Elephant first. Their staff stays on top of our projects and delivers on time. That’s important to us! Many thanks to our friends at [Red Elephant].”

Kevin KnoxExecutive Director - SMU Cox Alumni Association

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